Reports

The digital and social media landscape is dominated by two behemoths–Facebook and Google. They largely pass under the radar, operating outside the rules that govern electoral politics. This has become acutely obvious in the current COVID-19 pandemic

In innovation—as in life—drive, size, and skill are a powerful combination. Drive to set an ambitious agenda and fund promising opportunities. Size to transform these opportunities into real sources of new revenue. And the skill, as embodied in a wel

"The independent expert group of the Observatory on the Online Platform Economy has published today three draft progress reports, and are seeking stakeholder feedback. The deadline for feedback is 8 September 2020.

The three draft reports cover the m

Ofcom’s Adults’ Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy.
Whereas the surveys seek to quantify in a statistically robust way different le

Online platforms and digital advertising
Market study final report
1 July 2020

"Summary
Platforms funded by digital advertising provide highly valuable services, allowing people to find information in an instant and connect with family and friends from

JICMAIL, the joint industry planning currency for advertising mail, has today released a whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

The measurement of marketing effective

This year's report reveals new insights about digital news consumption based on a YouGov survey of over 80,000 online news consumers in 40 markets including Kenya and the Philippines for the first time.

The report looks at the impact of coronavirus o

Based on a study of 700 media and advertising professionals conducted just prior to Covid-19 and Black Lives Matter activism, 43% of Black, Hispanic/Latino and Asian professionals in the advertising and media business agreed that the industry is doin

'The GovTech Index 2020 Unlocking the Potential of GovTech Ecosystems in Latin America, Spain and Portugal
The emergence of GovTech startups is probably one of the most promising trends in the public innovation landscape in recent years. GovTech ecos

"Nevertheless, macroeconomic indicators, paired with industry data, are the best modelling ingredients we have. A regression model based on IMF data for GDP and other macro-economic indicators provides us with an estimated decline of the total UK ad

'On the basis of an internal questionnaire sent to our members, this report presents the views of the European Publishers Council (“EPC”) on the General Data Protection Regulation (“GDPR”) and its effects on news publishers and the wider online commu

'Doteveryone fights for better tech, for everyone. To achieve this it’s vital to listen to – and respect – the views of the public. This report puts the people who are experiencing this tremendous transformation front and centre.
Based on our ground

Today, billions of people around the world are in lockdown, increasingly sharing, commenting, streaming, and researching TV shows. This report provides a glimpse into the largest dataset of global TV audience behaviors as well as rroadmaps for thrivi

'UK adspend rose 6.9% year-on-year in 2019 to reach £25.36bn, according to the latest Advertising Association/Warc expenditure report - both a new record and the tenth consecutive year of ad market growth.
However, as a result of the impact Covid-19

James McDowell, WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing. 

'A severe advertising recession is now all but certain in the first half of this year. The curren

'While buyers said they were making 33% cuts to their digital media spend one month ago, that number has since changed to just 29%. Meanwhile, their cuts spend in traditional media (linear TV, out-of-home, direct mail, print and radio) are now estima

'Kantar's Irene Joshy believes that brands in APAC need to keep the marketing lights on , and offers a checklist to take stock of the creative development process during the pandemic.

To help brand marketers still sitting on the fence make their deci

'A New Role for Brands
This global crisis will fundamentally change how we think, behave, and consume. There is no rapid return to normal. The new world will have trust at its core, with the brand mandate expanded to solve problems for all, protect a

'Snap reported $462 million in revenues in Q1, up 44% from the previous year. That was far better performance than many had expected it would report. The company’s worldwide revenues grew about 58% in January and February, and even though growth fell

The new KEY TRENDS 2019/2020 report of the Audiovisual Observatory is out.

This 5th edition of "key trends" is a selection of over 30 topics which, to the Observatory team, appear to indicate the most significant trends affecting the European audiovi