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"Most of the people would say that the real challenges would be number one: making users completely ship from print to digital, and number two: would be to bring more advertisers to digital. But if you ask me, in my opi
When cross-platform/media measurement is challenged by walled gardens, the revenue gap is growing between the online platform and legacy media companies, there's a structural change happening and evidence suggests an imbalance in power between the '
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"In order to give the best advice we can give, we obviously have to keep our finger on the pulse [of the market] and really try and first of all understand the changes that are coming in - whether they're technical or mo
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"The main question is who do we trust more: platforms, corporations or governments? And various cultures give different responses to this question.
In the European Union there is now a strong trend that states should tak
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This interview took place prior to Google's announcement of delaying its plans to phase out third-party cookies in Chrome until 2023.
"Media owners, they just always have so much to do . . . they're combating changes in
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"I feel there's the other half of the equation is a little bit harder. I'm talking about the, you know, the soft skills. ... Number four is that's more general: it's your communication skills, your persuasion skills, you
This is a highlight video of Mediaspace's Regulation Meets Market & Innovation, no. 5.: #Realitycheck & EU digital regulations.
The urgency
- EU regulation of the digital sector is a work in progress, with new proposals coming almost monthly. Among
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"The main challenge that most brands are facing is that Gen Z are a very privacy-focused generation. So they...about 80 percent if not more - use ad blockers, so brands are struggling to track them around the internet as
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"Now like everybody [every publisher] is trying to work with a whole group of your audience or maybe try working with for example some segments, and sometimes you even segment your segments, right? But it's still a bit t
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"I'd say that we're in a new age now where we rely on our screens and the main challenge is to actually understand their [brands'] own marketing strategy and also how offline can marry digital as those used to usually si
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"Many of the businesses, the brick and mortar businesses in New York depend on foot traffic, especially from people working in the City. I mean there's, you know, I don't know what the figure is but it's over a million
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How are LA, Budapest and Mexico connected? Why is culture so important in influencer marketing? How a family influencer network can be the new women magazine?
We had a tone of topics discussed at a fantastic meetup yest
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"I think [one of the challenges] is finding that balance between kind of monetizing people's site but also getting the best user experience. And not only like the best kind of reading user experience but also to do your
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"India has more than 600, 000 villages in total and that's a big number. I mean for any country. Our economy is primarily based out of agriculture. Now the issue is that most of these villages do not even have their basi
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"I really like to compare something like digital transformation which sounds like a very big scary topic to lots of people to something as simple as body transformation. I think if you wanted to lose weight, for example
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"I would say opportunities wise it's a globalized world. Globalization is really helping businesses. We can collaborate with people across the globe in any country ... like what we're doing at the moment. Again, the use
The Mediaspace Leadership Club brings together a diverse group of leading professionals who share the ambition to actively transform the industry during these crucial times.
At our exclusive event for the Club members George Gabor Burt, founder of T
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"I'm a very big believer also the direct negotiations or direct communication with buyers and with publishers as well. So I think so this is the time that we should think about other publishers as an alliance rather tha
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"I think more than ever we have to challenge ourselves and we have to challenge the way we've been doing things so far. Whether it's product communication, marketing, social responsibility, understanding our values, eve
