Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the programmatic advertising industry has been searching for alternatives.
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The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party Identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tig
Digital technology has transformed our lives and will continue to do so. The UK’s economic future, jobs, wage levels, prosperity, national security, cost of living, productivity, ability to compete globally and our geo-political standing in the world
Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing la
The encrypted-email company, popular with security-conscious users, has a plan to go mainstream.
From epic data mining to shocking failures of content moderation, Meta’s COO passes on a vast clean-up job
The European Media and Information Fund announces the results of its first funding round “Boosting Fact-checking Activities in Europe”. This Call for Proposals is permanently open and was launched on 2 November 2021. It had its first cut-off date on
We move into Q2 of 2022 with a total Metaverse population of 440m monthly active users, up 10% from Q1. Whilst it is still the larger players that have driven this growth, we are seeing an increasing number of new virtual worlds in development, most
Q1 bloodbath for adtech; 52-week lows going lower? Margin compression is coming; Are they on a "flight to ad quality?"
The potential law would have far-ranging implications for the programmatic ecosystem
On April 26 2022, an Apple-sponsored Columbia Business School paper was published, arguing that Apple has not benefited from the implementation of their new App Tracking Transparency (ATT) feature.
However, the paper misinterprets key points in the de
It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online.
Consumers are also more aware about privacy laws and concerned about their data being used without their knowledge.
The old strategy of running behavioural ads by closely monitoring user activities round the clock, is going to be considered intrusive,
Top 5 reasons to go contextual
- Ace relevance
- Draw attention
- Privacy-first
- Establish brand safety and suitability
- Truly personalized segments
Explanation on all these 5 points can be found here - Top 5 reasons to go contextual
Post-cookie era, it is contextual advertising that lies ahead irrespective of the size of the business including eCommerce.
So, marketers should be leveraging contextual advertising to boost their business. Also, contextual targeting is an effective
Post-cookie era, it is contextual advertising that lies ahead irrespective of the size of the business including eCommerce.
So, marketers should be leveraging contextual advertising to boost their business. Also, contextual targeting is an effective
- Google’s decision to gradually phase out third-party cookies.
- Consumers’ attention span is reducing
- Companies trying innovative ways to reach out to consumers and engage with them.
- Users opting out of cookies that track their browsing behavior online.
Wh
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
