On April 26 2022, an Apple-sponsored Columbia Business School paper was published, arguing that Apple has not benefited from the implementation of their new App Tracking Transparency (ATT) feature.
However, the paper misinterprets key points in the de
It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online.
Consumers are also more aware about privacy laws and concerned about their data being used without their knowledge.
The old strategy of running behavioural ads by closely monitoring user activities round the clock, is going to be considered intrusive,
Top 5 reasons to go contextual
Explanation on all these 5 points can be found here - Top 5 reasons to go contextual
Post-cookie era, it is contextual advertising that lies ahead irrespective of the size of the business including eCommerce.
So, marketers should be leveraging contextual advertising to boost their business. Also, contextual targeting is an effective
Post-cookie era, it is contextual advertising that lies ahead irrespective of the size of the business including eCommerce.
So, marketers should be leveraging contextual advertising to boost their business. Also, contextual targeting is an effective
Advertising fatigue is becoming a reality and engagement rates are seeing a dip in recent times.
Native ads offer a good opportunity for marketers to promote their products through well-thought-through content.
But, what is the right approach to Native
Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter.
Google has shared a screenshot of its new cookie consent popup. At first, the new popup will be available on YouTube in France. But the company says it plans to roll out the new design across Google services in Europe.
Since we are moving toward a cookie-less future, it is time for marketers to take note of the change and embrace it.
Few questions are popping up in marketers' minds - does it make the targeting individuals difficult, does it hamper the outcome of a c
The CTR on any traditional ad is declining because more and more people are aware of what an ad is.
But, native ads blend seamlessly with the content.
According to a study undertaken by IHS and Facebook in 2020, native ads saw a 20-60% higher engagemen
Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendo
Data is an essential resource with the potential to foster economic growth, competitiveness, innovation and job creation. While the volume of data is growing constantly, from 33 zettabytes generated in 2018 to an expected 175 zettabytes in 2025, 80%
Tackling the question of how our online data is managed is complicated. That's why Movement for an Open Web has produced a paper examining solutions to the problem - and why data stewardships might be our best bet.
Read more below🌐
In recent years a substantial literature has emerged concerning bias, discrimination, and fairness in AI and machine learning. Connecting this work to existing legal non-discrimination frameworks is essential to create tools and methods that are prac
It is now just over a month since the UK's Competiton and Market Authority agreed to Google's commintments over its Privacy Sandbox proposal. In that time, Movement for an Open Web has produced an in-depth analysis of the agreement - from how it will
“Interoperability offers, without a doubt, the greatest opportunity to thread the needle between protecting consumer privacy and fostering the healthy competition our economy needs in its data-driven markets.”
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
