Ireland’s evasive response to a major security complaint filed against Google’s adtech the year the European Union’s General Data Protection Regulation (GDPR) came into application is the target of a new lawsuit that accuses the Data Protection Commi
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Apple and Google are shaking up digital advertising with major privacy changes. How are brands responding?
The CMA is taking a closer look at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm.
And other legal considerations related to misconduct reporting systems.
Google on Wednesday announced it's adopting new privacy restrictions that will cut tracking across apps on its Android devices.
With consumers bombarded by thousands of advertising messages every day, and with the great majority of ads, regardless of platform, receiving very low levels of attention, key experts in the so-called “attention economy” have launched The Attention
There has been reporting in the press that we are “threatening” to leave Europe because of the uncertainty over EU-US data transfers mechanisms. This is not true.
The COVID-19 pandemic has impacted all major industries in both 2020 and 2021, meaning that more people have been online than ever before – but what has this meant for SEO?
The coming year is shaping up to be a challenging one for marketers for multiple reasons – from fluctuating consumer confidence and the increasing cost of living to supply chain problems and changes in media consumption.
As marketers, you’re probably wondering, what do people really think about my brand? Thankfully, that answer can be found on Twitter, where real people are offering their raw, unfiltered opinions on brands all the time.
Europe is unable to police how big tech firms use people’s data. Three and a half years after the introduction of the GDPR, EU GDPR enforcement against Big Tech is paralysed by Ireland’s failure to deliver draft decisions on major cross-border cases.
Roku announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees in OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
What does it mean for advertisers?
OneView customers can
This document sets out the purpose and scope of the CMA’s market study into music and streaming. It provides an overview of the music streaming value chain and relevant work being undertaken elsewhere to address some of the issues in the sector. It o
There’s a new addition to Google’s plan for life after the third-party cookie: it’s called Topics, and it replaces one of the more controversial aspects of its original plan — Federated Learning of Cohorts.
12½ trillion hours spent online, a new milestone in internet adoption, and new records for social media use…
If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations.
From NFTs to virtual clothing to Zuckerberg’s Meta.
Imperfect as they are, third-party cookies aren’t owned and controlled by any one corporation; major German publishers including the Berlin-headquartered Axel Springer – owner of Bild, Business Insider, and Politico among others – are now demanding t
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
