Last month it was revealed that the BBC has asked the Competition and Markets’ Authority (CMA) to look into Android TV, arguing that the technology could bolster Google’s own suite of products and provide the tech giant with too much control over com
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There are numerous legal, practical and PR issues that brands need to consider before launching any NFT project, writes advertising lawyer Nick Breen.
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.
In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant) discuss the importance of effective management and activation of publisher first-party data. Featuring additional insight from Ben Chivers, man
Revenue chief says addressable TV offers 'huge opportunity' to attract 'long tail' advertisers that traditionally invest in digital.
Addressable advertising is attracting new entrants to TV advertising and is viewed by ITV’s top brass as the broadcas
The first installment of the Marketer’s Toolkit 2022 provides analysis and insight into five key trends that will shape marketing strategies in the year ahead.
Backed by global data and expert insights, our 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
Google launches new way for publishers to use first-party data to enhance targeted advertising
Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are wondering h
Moments of crisis lead to unexpected innovation. The Great Chicago Fire of 1871 led to the invention of the skyscraper in Chicago; the world’s cities would never look the same. World War II gave us radar and the atomic bomb, but also penicillin and t
News UK, one of the UK’s biggest news publishers and a wholly-owned subsidiary of Murdoch’s News Corp conglomerate, is launching News Live, a new standalone events business that will develop new live experiences as well as managing the media group’s
Improving the experience of our users is always a top priority at The Washington Post. With Google’s focus on user-centric performance metrics via new page experience signals called Core Web Vitals (CWV), we can better monitor and iterate on those ex
Now, nearly a year after the conclusion of the program, the early results suggest reason for optimism. After applying the insights it gleaned from its time in the GNI Subs Lab, the U.K.-based publisher has seen a 750% increase in monthly registration
Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this week’s episode of AdExchanger Talks.
As digital-like capabilities rapidly come online in the TV space – like
In our culture, gamers are stereotyped as young, isolated, antisocial men. The popular imagination of a gamer is a teenage boy in his mom’s basement. [...] But there are 3.2 billion gamers in the world—nearly half the planet’s population—and the ster
Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday.
The Washington Post on Tuesday launched an ad network as part of its Zeus advertising technology business, executives told Axios. The network has been in the works for two years.
The Data Science Expert Group is a collaborative network of news media professionals working in data science, analytics and engineering. Its goal is to arm practitioners with powerful journalism analytics built around newsroom priorities to grow aud
The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV.
The convergence of TV, streaming and digital video has complicated the advertising marketplace in many ways. Among them is managing the ads that are running across TV networks, streaming services, connected TV and digital video platforms and publishe
The IAB today officially announced Nielsen was out after more than a decade and Ipsos is in as the digital audience currency provider. The Australian market has sidelined its penchant and associated troubles for trailblazing in global digital audienc
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
