Business (370)
Google on Wednesday announced it's adopting new privacy restrictions that will cut tracking across apps on its Android devices.
With consumers bombarded by thousands of advertising messages every day, and with the great majority of ads, regardless of platform, receiving very low levels of attention, key experts in the so-called “attention economy” have launched The Attention
There has been reporting in the press that we are “threatening” to leave Europe because of the uncertainty over EU-US data transfers mechanisms. This is not true.
The COVID-19 pandemic has impacted all major industries in both 2020 and 2021, meaning that more people have been online than ever before – but what has this meant for SEO?
The coming year is shaping up to be a challenging one for marketers for multiple reasons – from fluctuating consumer confidence and the increasing cost of living to supply chain problems and changes in media consumption.
As marketers, you’re probably wondering, what do people really think about my brand? Thankfully, that answer can be found on Twitter, where real people are offering their raw, unfiltered opinions on brands all the time.
Roku announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees in OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
What does it mean for advertisers?
OneView customers can
This document sets out the purpose and scope of the CMA’s market study into music and streaming. It provides an overview of the music streaming value chain and relevant work being undertaken elsewhere to address some of the issues in the sector. It o
There’s a new addition to Google’s plan for life after the third-party cookie: it’s called Topics, and it replaces one of the more controversial aspects of its original plan — Federated Learning of Cohorts.
12½ trillion hours spent online, a new milestone in internet adoption, and new records for social media use…
If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations.
From NFTs to virtual clothing to Zuckerberg’s Meta.
It’s hard to go online these days without seeing someone yelling about the metaverse, whether in rapture or derision. Depending on whom you ask, it’s the inevitable future of the Internet or a billionaire’s flight of fancy; a gaming utopia, an “infin
Newspapers all over the country have been quietly filing antitrust lawsuits against Google and Facebook for the past year, alleging the two firms monopolized the digital ad market for revenue that would otherwise go to local news.
[...] we unpack the frothy M&A market. In 2021, 90 deals were struck across the ad tech struck – a more than 200% increase from the year before. Overall, deals increased 82%. So, what’s to come in 2022? LUMA predicts 10 more IPOs on the horizon, and
There is a lot of talk about the Metaverse these days. Much of the Metaverse is built on existing technologies and some is very novel. We have created an infographic outlining many of the key players in the Metaverse ecosystem.
Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were amon
2031 will be the acid test for the industry as Generation Z matures.
Marketers must change their presumptions about Gen Z from bullish activists pushing cancel culture to a sensible generation valuing safety and substance.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
