The IAB today officially announced Nielsen was out after more than a decade and Ipsos is in as the digital audience currency provider. The Australian market has sidelined its penchant and associated troubles for trailblazing in global digital audienc
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Apple’s iOS 15 operating system is due to launch in a few weeks, and it comes with a bunch of mind-blowing new iPhone features that will beat Facebook. It comes after a years-long battle between the iPhone maker and Mark Zuckerberg
What does it take to be the leader of a new media business? We speak to the mind behind a 'Rotten Tomatoes for news' platform.
Forbes magazine, of the US, has agreed to go public via a merger with a special purpose acquisition company (SPAC) that values the legendary brand at $630m. The Forbes deal with Magnum Opus Acquisition, backed by L2 Capital, will
Article by Daniel Konstantinovic
The news: NBCUniversal announced Monday it is partnering with “a broad network of trusted partners” to create “a full suite of interoperable measurement solutions” in light of what it views as a failure of legacy meas
Channel 4 has launched All 4 Private Marketplace, a platform that will enable brands to buy digital advertising space around streaming service All 4 via a private programmatic auction.
The move means Channel 4 would be the first UK broadcaster to ena
For as long as Dominic Mills can remember, adspend and GDP have gone up and down in sync together. But now it looks as though the link has broken, in a good way
It’s fair to say that the commentariat has worked itself up into a state o
The IAB is set to end a decade-long online measurement alliance with Nielsen for Ipsos and return to a consumer research panel, widely dissed by many online players but now making a comeback.
Salesforce is the latest tech giant to venture into video streaming with the launch of a new service aimed at business professionals called Salesforce+.
The term “Metaverse” was coined by science fiction writer Neal Stephenson in his 1992 novel “Snow Crash.” In “Snow Crash,” the Metaverse is a massively popular virtual world experienced in the first person by users equipped with augmented reality tec
Young people are significantly more likely to keep up with news using the internet, over TV and other sources, according to Ofcom’s annual news consumption report.
Nine in 10 younger people aged 16-24 (89%) follow news stories online, compared with
By Paul McIntyre & Danielle Long
The near guru-status bestowed by many in adland and marketing on the advertising effectiveness work of British author and advisor Peter Field just thrust the emerging science of active and passive consumer attention t
EXECUTIVE SUMMARY:
SCID (Shared Campaign Identifier) is a key that enables tracking campaigns across platforms. This post describes the technical details of SCID and the use within OpenRTB.
BACKGROUND
OpenRTB enables advertisers to run campaigns in t
HubSpot today revealed that the use of chatbots by UK marketers has more than doubled since 2020, with one in three marketers now using them to engage with their customers. The findings are part of a wider trend in the use of automation, accelerated
Written by Emilee Bond
In today’s complex marketplace, it’s imperative for ad sales teams to be armed with the best market intel and advertiser insights at their fingertips. This data needs to be available without requiring analysis to price and buil
Investors are increasingly eyeing the creator economy — the huge, largely unexplored market of providing digital tools to influencers and helping them run their businesses.
The venture capital firm SignalFire estimates that 50 million people around
Half of the money brands spend on online publishers is lost in the programmatic advertising supply chain and 15% cannot be attributed at all. This is according to a new study that is prompting yet another call for reform of a complex ecosystem that s
ISBA has launched the latest version of its Media Services Framework, three years after it last updated the charter. First launched in April 2016, the framework has been overhauled to represent the evolving media landscape, and the need for advertise
French service provider Bouygues Telecom has launched a segmented TV proposition including addressable advertising to its base of 1.5 million TV subscribers in partnership with broadcasters France Télévisions, M6 Group and TF1 Group.
2021 will be a year of profound and rapid digital change following the shock delivered by Covid-19. Lockdowns and other restrictions have broken old habits and created new ones, but it is only this year that we’ll discover how fundamental those chang
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
