Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.
The audience measurement company had first announced in September 2019 that th
https://www.mediavillage.com/article/audience-measurement-in-2020-a-watershed-year/
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
