Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.
The audience measurement company had first announced in September 2019 that th
After being delayed to crack down on public gatherings and letting the media lead with advice on social distancing for the coronavirus, the government has decided it's time to time to step up and start tracking people.
Mobile operators have been given
As the demand for making in-app purchases on mobiles increase, there can be very little doubt about whether mobiles will continue to be the backbone of online advertising.
Despite the dominance of the likes of Facebook and Google in the digital ad ma
'Digital innovation and consumer tastes are the twin forces driving the mobile marketplace. As new technology has grown in power and versatility, consumers have become more demanding and are now strongly influencing design. One feeds the other, espec
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
