Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.
The audience measurement company had first announced in September 2019 that th
As out-of-home advertising continues to embrace new digital capabilities, the sector's trade body, Outsmart, and the IPA's outdoor specialists have announced the publication of a programmatic direct trading standard.
OpenDirect (OOH) builds on the IA
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
