News

'The crisis will reinforce the trend towards brands being cultivated in many different ways, and a new breed of agency is needed with the skill-sets to nurture brands across the range of options, including brand communications and customer, employee

"With freedom comes responsibility. And if you provide people the freedom to use our services, we have to also act responsibly” — Nick Clegg, joint head of policy and communications at Facebook

Read more

ViacomCBS plans to launch an international pay TV streaming product in multiple markets within the next year as part of an expansion of its streaming efforts, including boosting its US domestic premium offering CBS All Access with a number of initiat

'In response to the report's findings, the market was warned that if it could not deliver standards and transparency, advertisers may take their money elsewhere and the Competition and Markets Authority might even intervene.
“We desperately need to

TechCrunch checked in a variety of top VCs about the new landscape, where they’re investing and what kind of advice they’re giving their portfolio companies.

'Not all of them invest directly in what (paraphrasing Betaworks’ Matt Hartman) we might cal

BBC Global News announcement: 'We're thrilled to announce that #AroundTheWorld by BBC News has launched on Quibi. Watch new episodes presented daily by Ben Bland, all designed for your phone. Download the Quibi app and get 90 days for free, only unti

'The Time for a Reset Podcast talks to inspirational business and marketing leaders to understand how they’re driving this change in their own companies. Each podcast is no more than 30 minutes long to deliver maximum insight and allow for easier lis

Bustle Digital Group's Jason Wagenheim discusses his company's hard choices

Read more

'New York Times Co. reported its biggest quarterly increase in digital subscriptions ever, pushing revenue up slightly, despite a steep slide in advertising revenue that is expected to accelerate in the second quarter.'

Read more

'Groundbreaking study shines light on need for reform.
A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers

'The Supreme Court for the first time in its history will host a live broadcast of its oral arguments today. In fact, it’s going on right now if you happen to read this post just as I am publishing it. 

Best of all, it’s free, although whether the Su

Whilst most the world is struggling with the impacts of COVID19, the big tech giants continue to thrive.

Over the past few days results from Alphabet, which owns Google, Apple, Facebook and Amazon (the 'GAFA' group) show how well they've all been doin

'Digiday analyzed the most-recent earnings updates from the top 10 ad spenders in the world (according to RECMA data from 2018) to see how they are adapting their marketing strategies to the ongoing crisis. Procter & Gamble: Increased spend and plans

Apple have seen growth for the past three months this year due to the demand for streaming services during the COVID19 lockdown.

Eventhough device sales in China were falling, demand for the streaming services have counteracted losses.

Sales move up to

'The new normal for ad agencies is advertisers stretching out payment terms, adding a further burden to shops dealing with lower demand for many of their services.
Advertisers asking for up to 90 days extra on top of agreed payment terms, which can r

The CMA is investigating the anticipated acquisition by Future Plc of the entire share capital of Sapphire Topco Limited (the parent company of TI Media Limited).

On the 16th April the CMA has accepted undertakings in lieu of reference for the antici

Kristina Monllos of Digiday points out 'Add retail media to the (small) list of winners from much of the world being forced to stay at home.
For the advertisers in areas like clothing, pharmaceuticals, electronics, personal care and, in particular, c