'Contrary to assertions to Congress, employees often consulted sales information on third-party vendors when developing private-label merchandise.'
Business (370)
Guardian US CEO Evelyn Webster forecasts profit ‘even in the most dire scenario’
After Switzerland London launched a voucher programme. #PayItForward is a crowdfunding platform for small local businesses so they can sell vouchers for their goods/services that can be delivered when London reopens.
'Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. Whi
Ad spend, tied directly to the state of the global economy, in the U.S. has already dropped by $80 billion, if not more.
Advertisers are spending more during the coronavirus pandemic as the demand for products in it's healthcare, fabricare and homecare categories grows.
On 17th April, Proctor & Gamble (P&G) reported an organic sales increase of 5% year-on-year.
The CPG
As press release informs public 'China Advertising Association (CAA) and Trustworthy Accountability Group (TAG), an advertising industry self-regulatory initiative to fight criminal activity in the digital advertising supply chain, today announced a
'In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help ma
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‘The rule book has been ripped up’: agencies rethink pitching during coronavirus slowdown - writes Jennifer Faull.
'Marketing consultancy Ebiquity recently surveyed the outlook of 44 major global advertisers with a combined media spend of over $15bn.
MEME published their latest report on TV ad spends in Hungary. They reveal 4% growth vs 2018, reaching a total of 63 billion HUF (ca. 190m Euro) netnet ad spend value in 2019 but expect a strong decline for 2020 because of the pandemic.
4A’s Policies, Resources, and Guidance on Coronavirus contains all organization guidance on business travel, in-person events and training, and remote work; additional resource links; and employee comms models from two member agencies.
'An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.'
A huge "Stay at Home" campaign was initiated by Ringier Axel Springer Hungary and by the Hungarian Publishers’ Association.
'Stay at home! – read the front-page titles of the biggest Hungarian dailies and online news portals, in cca 700.000 daily cop
'Takeaways
The impact of COVID-19 on the global media ecosystem is clear, forcing a rethink of campaign planning, media trading strategies, media processes and talent management.
Many advertisers have pushed the ‘pause’ button, cancelling activity or
A new initiative is launched by the business news portal, Napi.hu. The objective is to support out-ot-the-box thinking when people work from home in crisis mode.
Why the Success of The New York Times May Be Bad News for Journalism
Ben Smith, the media columnist says The Times has become like Facebook or Google — a digital behemoth crowding out the competition.
'Adidas has said that despite the coronavirus-induced uncertainty surrounding 2020’s sporting calendar, it has not cancelled any marketing contracts around events like the Euros and Tokyo Olympics. It will “continue to invest in assets… if it makes s
Twitter beats expectations despite YOY ad revenue slowdown.
Social media company is developing products in 2020 that will enable more direct-response advertising formats.
https://www.campaignlive.co.uk/article/twitter-beats-expectations-despite-yoy-ad
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
