In a time of budget cuts, interactions between CFOs and CMOs across many companies often resemble conversations on a marriage counsellor’s couch. Marketers are from Venus, finance people are from Mars. Marketers feel misunderstood and underappreciate
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Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.
The audience measurement company had first announced in September 2019 that th
The former WPP boss on the economy, Facebook and why his S4 Capital is growing despite the coronavirus crisis
The New York Times Company has agreed to buy Serial Productions, the company behind the hit podcast “Serial,” The Times said on Wednesday, in the paper’s latest move to broaden its digital journalism.
The arrangement will allow Serial Productions to
"Twitch has gradually become a key place to watch live sports and content over the past year, and Amazon is now acknowledging its push for sports dominance with the launch of a sports category on Twitch. The standalone sports category will include st
LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020.
Magnite unifies Rubicon Project’s expertise as a scaled
TechCrunch reported: "Twitter has said that there is “no evidence” that attackers obtained user account passwords after its security breach on Wednesday, which forced the company to lock down user accounts to prevent verified users from tweeting.
In
"Social’s role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce, according to a new WARC report.
These are among the conclu
"Walmart+ will cost $98 a year and include same-day delivery of groceries, fuel discounts, and other perks.
After announcing a number of improvements to its online shopping experience, Walmart is now taking aim at Amazon Prime membership. George Frey
"Amazon is upgrading its Fire TV’s live TV experience through new integrations with several live TV streaming services, including Sling TV, YouTube TV, and Hulu + Live TV. Live content from these services will now appear within key areas with the Fir
"Chinese technology conglomerate Tencent Holdings Ltd. has launched a mobile-focused video game streaming network in the United States, branded as Trovo Live, and will roll out a USD$30m (£24m) partnership programme for the nascent service from July
SAO PAULO (AP) — Social media giant Facebook said Wednesday that it has removed dozens of accounts, some used by employees of Brazilian President Jair Bolsonaro and two of his lawmaker sons. The company said its decision was based on the creation of
"By the end of his 15 years at Google, Sridhar Ramaswamy, then the executive in charge of the company’s $115 billion advertising arm, had grown disillusioned with the business he had helped build.
The relentless pressure to maintain Google’s growth,
"NEW YORK and LONDON, June 29, 2020 – HearstLab, an investor in women-led startups, today announced its investment in London-based financial technology (fintech) company Akoni. This is the first investment for HearstLab’s U.K. location, which aims to
"TikTok is announcing to advertisers that it’s open for business. The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for bra
"In a major departure from its long-standing practice of not paying publishers directly to distribute their work, Google executives tell Axios that the search giant is creating a licensing program to pay publishers "for high-quality content" as a par
"YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The introduction of the format comes a
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
