Recent stats show that digital advertising hit $140 billion in 2020 in the U.S. It is well known that there’s a large amount of digital ad fraud, although the exact amount is disputed, ranging from 1% to 100%. It is al
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One of the world’s hottest startups, the social media app has faced plenty of corporate drama both inside and outside the company, according to interviews with more than a dozen current or former employees.
At the end of 2019, TikTok’s top executives
Warner Music Group had a flat year in calendar 2020 – but the company’s 2021 is already off to a flyer.
By Doug Connolly, MNE Tax
Negotiations on a global minimum tax on corporations have the momentum that they need to reach an agreement now that France, Germany, and others have signaled support for recent US proposals, according to Pascal Saint-Amans,
The OECD is leading efforts to alter the global tax architecture for a digital economy. Will it halt the rise of unilateral digital taxes?
In brief
- The OECD continues to lead the charge on changing international tax rules in light of the di
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Since April 1st the pre-registration in the One Stop Shops (OSS/IOSS) is available in each Member State. Businesses willing to make use of these new schemes are invited to register! Please find the contact details here. The guide to the V
In February, Apple CEO Tim Cook told shareholders that the company had bought about 100 companies in the past six years, which works out to the iPhone maker buying a company every three to four weeks.
Unless significant changes are introduced to the linear TV advertising model, Enders predicts that television ad revenues could be £364 million lower in 2027 compared with 2019.
PRESS RELEASE
The Commission publishes today the new reports by Twitter, TikTok, Google, Facebook and Microsoft on measures they took in March 2021 against coronavirus and vaccine disinformation as signatories of the Code of Practice on Disinformatio
Microsoft said Tuesday LinkedIn's ads business has brought in more than $3 billion in revenue during the year ended March 31, outpacing pure-play digital ads competitors like Snap and Pinterest.
- Data suggests proportion of UK homes without internet falls from 11% to 6%
- Younger people act as IT support to friends and relatives
- But older and financially vulnerable most likely to remain digitally excluded
- Quarter of vulnerable children struggl
The implications of removing targeted digital advertising from the internet’s commercial model
Advances in technology and digitisation have led to an increasing focus on the collection and storage of personal data. The collection, storage and use of such data as customers’ contact details and search preferences may have increased the quality o
Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers.
This solid step forward in the ongoing strategic alliance strengthens the company's position in the European AVOD market
This partnership will broaden advertisers' opportunities by extending reach to audiences across European markets, leveraging Ra
Dance challenges, baked feta pasta and ... negotiation skills? Job seekers are turning to the popular Gen Z app.
“Academic engagement” of a Big Tech firm: that job should exist. But it has not happened, and it probably won’t happen, unless we get a new mindset among regulators and researchers.
Reuters News on Thursday unveiled a new subscription website as part of a broad initiative to court business professionals.
Robert Williams, who was wrongfully arrested because of a faulty facial recognition match, is asking for the technology to be banned.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
