eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becom
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Society needs new approaches to govern Big Tech because it is powerful in ways we haven’t encountered before.
Global leaders will be asked to back Australia in a fight with Facebook over its market power after the social media giant silenced news, health and emergency services in a bid to halt a federal law.
Prime Minister Scott Morrison raised the shock
Notable Highlights
- Influencer Marketing Industry is set to grow to approximately $13.8 Billion in 2021
- More than 240 new influencer marketing-focused agencies and platforms established in 2019
- The majority (59%) admit to having a standalone budget f
In the European Commission’s June 2020 Communication on Disinformation and Covid-19, it committed as part of the Media and Audiovisual Action Plan “to propose actions to raise awareness and critical thinking amongst different groups, in particular yo
Free whitepaper on podcast listening with key data from Mediatel’s Consumer Surveys app, featuring: TouchPoints; MIDAS; Connected Screens and Video & Voice.
The now Publicis-owned company's settlement with the DOJ comes after a decade of solicitations
For anyone in the ad industry not yet awake to the importance of data privacy issues, a Department of Justice case has provided a clear wakeup call.
The United States — specifically, the Office of the U.S. Trade Representative — has come out against the Australian government’s plan to make Google and Facebook pay news publishers for the use of their content on their platforms.
Disney+’s phenomenal growth continued through the end of 2020, reaching 94.9 million paid subscribers in the less than 14 months since its launch, according to Walt Disney Company’s fiscal first quarter earnings report on Thursday
The vaccine roll-out and the easing of coronavirus restrictions will allow the EU's economy to recover faster than initially expected. Some countries will regain their losses already in 2021, while others will have to wait until 2022.
This is the lat
Marta Sułkiewicz
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For the last 20 years the Holly Grail has been "to measure cross-media", digital together with TV, even if the division between those two has been harder and harder to define. But no matter how hard the measurement vendors work o
The adtech industry is in many ways “apparently a disappointing, dysfunctional one” when it comes to achieving the role of precision marketing and advertising, according to a leading industry lawyer and academic.
Perry Keller, Associate Professor in
Responding to COVID-19 in early 2020 was an exercise in crisis leadership. In 2021, the pandemic feels like a
by Wendy Davis
Google, Facebook and others in Silicon Valley are urging the Supreme Court to effectively block consumers from bring federal class-action lawsuits over a large swath of privacy violations.
In a friend-of-the-court brief filed Monday,
This new European Audiovisual Observatory report focuses on the evolution of the subscription video-on-demand (SVOD), transactional video-on-demand (TVOD) and advertising-financed and broadcaster video-on-demand markets (AVOD/BVOD) markets in the Eur
by
As Zoom fatigue continues to snowball into remote-working fatigue in general, some businesses have embraced a new way for their staff to communicate and collaborate with colleagues — described as asynchronized working.
An asynchrono
"As Democrats settle into control of both chambers of Congress, signs of the party’s legislative priorities are starting to manifest. So far, lawmakers’ interest in reimagining tech’s regulatory landscape appears to be alive and well.
Sen. Amy Kloarb
Alphabet now accounts for just under one-half (48.1%) of global online advertising spend, according to a WARC Data analysis of the company's latest reports.
Why it matters
The parent company of Google and YouTube is the largest media owner in the
Google’s decision to kill off third-party cookies has already elicited multiple antitrust lawsuits and a U.S. congressional probe. Now, its attempt to replace the cookie is attracting regulatory attention.
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The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…