The recent joint announcement by the U.S. Department of Commerce and European Commission that they have “decided to intensify negotiations on an enhanced EU-U.S. Privacy Shield framework” was welcome news for the thousands of small- and medium-sized
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Jessica Cecil tells us about the Trust In News Conference.
This year we have all seen, vividly, the clear connection between disinformation and real world harm. The BBC’s North America Editor, Jon Sopel spoke movingly at the BBC Academy Trust In News
A summary of new thinking and best practice on rethinking B2B marketing.
Influencer marketing spend shot up during the last year, but with more budget allocated to the channel, brands are demanding greater scrutiny. We explore how tech providers and agencies are making influencer media more accountable.
The time has come. Apple will begin enforcing its new privacy framework this month. Developers and advertisers are worried about how effectively – and compliantly – they will be able capture user data and connect with consumers. Here’s what you need
The Drum’s 3 Actionable Insights series asks industry leaders to give their thoughts on the actions our readers should take immediately. This week, Bob Liodice – who for the past quarter of a century has been working hand-in-hand with the marketers t
The world's most comprehensive research study on perceptions of nation brands
The Global Soft Power Index is the result of a ground-breaking fieldwork research, the most inclusive of its kind, with over 75,000 respondents in 100 countries. It allows
The main purpose of the new regulatory regime is to protect consumers who engage with VSPs from the risk of viewing harmful content. Providers must have in place appropriate measures to protect under-18s from material which might impair their physica
The programme, now in its 15th year, provides a 3,000-euro bursary and sustained editorial support to journalists seeking to report in depth on the forces shaping societies and democracies across 14 countries in Central, Eastern and South-eastern Eur
Online platforms, such as Google, Amazon, and Facebook, play an increasingly central role in the economy and society, and are recasting the relationships between customers, advertisers, workers and employers. This has triggered a public debate on the
Digital, Culture, Media and Sport select committee says universal subscription-based alternative not possible in timescale
IFPI, the organization that represents the recorded music industry worldwide, published its annual Global Music Report (GMR) this week – spilling the beans on the official trade revenues for the recorded music industry in 2020. (That’s trade revenues
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect.
In other words, no FLoCs in Europe. At least for now.
During a meeting of the Improving Web Adve
Augustine Fou, PhD
According to eMarketer data, about 60% of total media ad spending in the U.S. is allocated to digital already. Within digital, nearly 90% of the display ads are bought and sold through programmatic channels. The display, video,
With a single scholarly article, Lina Khan, 29, has reframed decades of monopoly law.
Advertising revenue at Walt Disney’s online channels, such as Hulu and ESPN+, are on course to surpass its ABC broadcast network, according to a company filing.
Seen by Bloomberg, Disney reported that ad sales at its direct-to-consumer businesses ros
DPIP aims to help create a safer, more sustainable online media environment in Turkey.
Kicking off 2021, the Association of Turkish Advertisers (RVD) have joined forces with the Interactive Advertising Bureau (IAB) Turkey, the Turkish Association of
The US shift — part of a broader reposition
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
