Kristina Monllos of Digiday points out 'Add retail media to the (small) list of winners from much of the world being forced to stay at home.
For the advertisers in areas like clothing, pharmaceuticals, electronics, personal care and, in particular, c
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'Contrary to assertions to Congress, employees often consulted sales information on third-party vendors when developing private-label merchandise.'
Publishers are getting new offerings to readers and advertisers in days instead of not weeks.
The Coronavirus has cornered the media industry to re-think how much time it takes to build, test and collect data before releasing a new product for readers
Our current global crisis may prompt a pivotal transformation in the way journalists work.
John Crowley writes on tech, business, newsroom management, burnout and disinformation. He is a trustee of the Journalists’ Charity.
Newsrooms are an essential b
Snapchat has become the go-to ad platform for direct-response advertising.
The social media platform has more than doubled in revenue and now makes more than half of the company's total revenue.
The app's parent company, Snap, reported a total review o
Guardian US CEO Evelyn Webster forecasts profit ‘even in the most dire scenario’
'The coronavirus pandemic is likely to lead to an increase in cartels and global cartel enforcement, a former enforcer at the US Department of Justice has said.
Morrison & Foerster partner Lisa Phelan said today that the global crisis could put press
After Switzerland London launched a voucher programme. #PayItForward is a crowdfunding platform for small local businesses so they can sell vouchers for their goods/services that can be delivered when London reopens.
'Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. Whi
Ad spend, tied directly to the state of the global economy, in the U.S. has already dropped by $80 billion, if not more.
'The government has told the Australian Competition and Consumer Commission to develop a mandatory code of conduct to address bargaining power imbalances between media companies and digital platforms such as Facebook and Google - and the question of
Advertisers are spending more during the coronavirus pandemic as the demand for products in it's healthcare, fabricare and homecare categories grows.
On 17th April, Proctor & Gamble (P&G) reported an organic sales increase of 5% year-on-year.
The CPG
Google launched a Journalism Emergency Relief Fund to support small and medium-sized news organizations producing original journalism for local communities around the world in the face of the COVID-19 pandemic - announced on 20 April 2020.
The fundin
As press release informs public 'China Advertising Association (CAA) and Trustworthy Accountability Group (TAG), an advertising industry self-regulatory initiative to fight criminal activity in the digital advertising supply chain, today announced a
'There is a conspiracy theory that claims 5G is connected to the spread of the coronavirus (Covid-19). This is wrong. There is no scientific basis or credible evidence for these claims.'
Ofcom regularly measures and publish data from their spectrum m
'In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help ma
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YouTube has banned all conspiracy theory videos falsely connecting coronavirus symptoms to 5G networks.
The Google-owned service will now take down videos breaching the policy. It had previously limited itself to reducing the frequency it recommended
The increasing need for covid-19 coverage has boosted public service news but readers may soon start to turn away from the constant doom and gloom.
Rasmus Kleis Nielsen, director of research at the Reuters Institute for the Study of Journalism, explai
Restrictions will be placed on frequently forwarded messages cousciously sent out to disrupt news around COVID-19.
WhatsApp is to impose a strict new limit on message forwarding as the Facebook-owned chat app seeks to slow the spread of fake news, the
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…