As press release informs public 'China Advertising Association (CAA) and Trustworthy Accountability Group (TAG), an advertising industry self-regulatory initiative to fight criminal activity in the digital advertising supply chain, today announced a
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'There is a conspiracy theory that claims 5G is connected to the spread of the coronavirus (Covid-19). This is wrong. There is no scientific basis or credible evidence for these claims.'
Ofcom regularly measures and publish data from their spectrum m
'In today’s ExchangeWire news digest: COVID-19’s impact on the economy sees revenue guarantees to advertisers fall; Google has made clear that it won’t postpone killing off third-party cookies; and ANA announces a new Coronavirus Coalition to help ma
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YouTube has banned all conspiracy theory videos falsely connecting coronavirus symptoms to 5G networks.
The Google-owned service will now take down videos breaching the policy. It had previously limited itself to reducing the frequency it recommended
The increasing need for covid-19 coverage has boosted public service news but readers may soon start to turn away from the constant doom and gloom.
Rasmus Kleis Nielsen, director of research at the Reuters Institute for the Study of Journalism, explai
Restrictions will be placed on frequently forwarded messages cousciously sent out to disrupt news around COVID-19.
WhatsApp is to impose a strict new limit on message forwarding as the Facebook-owned chat app seeks to slow the spread of fake news, the
‘The rule book has been ripped up’: agencies rethink pitching during coronavirus slowdown - writes Jennifer Faull.
'Marketing consultancy Ebiquity recently surveyed the outlook of 44 major global advertisers with a combined media spend of over $15bn.
MEME published their latest report on TV ad spends in Hungary. They reveal 4% growth vs 2018, reaching a total of 63 billion HUF (ca. 190m Euro) netnet ad spend value in 2019 but expect a strong decline for 2020 because of the pandemic.
4A’s Policies, Resources, and Guidance on Coronavirus contains all organization guidance on business travel, in-person events and training, and remote work; additional resource links; and employee comms models from two member agencies.
'While Covid-19 takes all the headlines, deals are made and laws are passed, with hardly anyone noticing. Many will change our lives for years or forever. UnderCovid keeps track of these stories.'
'An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.'
A huge "Stay at Home" campaign was initiated by Ringier Axel Springer Hungary and by the Hungarian Publishers’ Association.
'Stay at home! – read the front-page titles of the biggest Hungarian dailies and online news portals, in cca 700.000 daily cop
'Takeaways
The impact of COVID-19 on the global media ecosystem is clear, forcing a rethink of campaign planning, media trading strategies, media processes and talent management.
Many advertisers have pushed the ‘pause’ button, cancelling activity or
The World Healh Organisation (WHO) has announced its own WhatsApp Health Alert service, that already has 12 million users for the English language version.
This news follows the UK governement's own WhatApp service that sends out updates on COVID-19,
'An industry collaboration of major news and tech organisations will work together to rapidly identify and stop the spread of harmful Coronavirus disinformation.
The Trusted News Initiative (TNI) was set up last year to protect audiences and users fr
As people around the world stay at home to prevent COVID-19 from spreading. And while this lockdown has put a hold on live events, it has also given new life to virtual ones through services like Facebook Live.
Facebook Live became a symbol of publis
In the past, large tech companies have been accused of being the cause of the spread of fake news by not monitoring whether the posts and advertistments are genuine. on the plus side, the current environment has forced tech giants to take on more res
After being delayed to crack down on public gatherings and letting the media lead with advice on social distancing for the coronavirus, the government has decided it's time to time to step up and start tracking people.
Mobile operators have been given
A new initiative is launched by the business news portal, Napi.hu. The objective is to support out-ot-the-box thinking when people work from home in crisis mode.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
