As the demand for making in-app purchases on mobiles increase, there can be very little doubt about whether mobiles will continue to be the backbone of online advertising.
Despite the dominance of the likes of Facebook and Google in the digital ad ma
I'm sharing an insightful timely piece from 'The Conversation' today.
If you have been asked to work from home during the coronavirus pandemic to help contain the virus, you might initially be quite happy about it. But on the flipside the home environ
What happens to public service media in 2020?
A petition to make the BBC better: " ...fully independent of government, representative, diverse and accountable to us, the people."
"Netflix and YouTube will reduce streaming quality in Europe for at least the next month to prevent the internet collapsing under the strain of unprecedented usage due to the coronavirus pandemic. Both companies said the measures will affect all vide
Facebook, Twitter, and YouTube have all announced this week that thousands of content moderators are being sent home—leaving more of our feeds in the hands of machines.
Facebook users across the world began to notice something strange happening on the
Facebook, Twitter, and YouTube all announced this week that thousands of content moderators are being sent home—leaving more of our feeds in the hands of machines.
Social distancing 2.0
TikTok has been a big hit with younger users because of the app’s aggressive advertising strategy.
Now it has emerged that the video app spent 80% of its US ad spending on Snapchat – the messaging app predominantly used by teens.
According to MediaRada
The scale of the coronavirus outbreak is shifting every day. Most countries are now trying to contain and delay its escalation. The first half of the year is clearly not going to plan out as expected.
It has left many marketers struggling to find a Pl
Regulation will be placed on how social media firms target users with posts, videos and ads as directed by the UK’s AI advisor.
It also wants the government to force tech firms to hand data over to researchers on the impact of online content.
Britain
James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment.
An unlikely regulatory body sits firmly on the front line of data protection and privacy, and it wields a very "big stick" over Silicon Valley and beyond.
The French competition authority said Apple and two wholesalers agreed not to compete on prices and distribution, “thereby sterilizing the wholesale market for Apple products.”
eMarketer's updated full-year 2020 ad spending forecast
Article by Jasmine Enberg | Mar 12, 2020
Why the Success of The New York Times May Be Bad News for Journalism
Ben Smith, the media columnist says The Times has become like Facebook or Google — a digital behemoth crowding out the competition.
'Adidas has said that despite the coronavirus-induced uncertainty surrounding 2020’s sporting calendar, it has not cancelled any marketing contracts around events like the Euros and Tokyo Olympics. It will “continue to invest in assets… if it makes s
Publishers have rolled out a series of special coronavirus products to cover the growing pandemic such as like newsletters and live blogs and podcasts.
At the end of February, CNN launched “Coronavirus: Fact vs Fiction” a daily 10-minute myth-busting
The letter of 4 February by France, Germany, Italy and Poland’s ministers to Executive Vice President Vestager makes several suggestions on how to move forward on competition policy.
Suggestions that deserve public debate.
By Martin Peitz, Professor of
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
