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The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV.
The convergence of TV, streaming and digital video has complicated the advertising marketplace in many ways. Among them is managing the ads that are running across TV networks, streaming services, connected TV and digital video platforms and publishe
As Big Tech’s market power grew, so did its political clout. Now, as the EU tries to rein in the most problematic aspects of Big Tech – from disinformation, targeted advertising to unfair competition practices – the digital giants are lobbying hard t
South Korea’s parliament has approved on the 31st of August 2021 a bill that prohibits Apple and Google from forcing app developers to only use their proprietary billing systems. The bill is an amendment to South Korea’s Telecommunications Business A
Beijing has legitimate reasons to rein in giants such as Didi and Ant Group.
by David Doty
Here we go again. Another Congress, another administration, another misguided push by politicos in D.C. focused on controlling the marketplace and breaking up Big Tech, supposedly to advance innovation and consumer interests. The proble
The IAB today officially announced Nielsen was out after more than a decade and Ipsos is in as the digital audience currency provider. The Australian market has sidelined its penchant and associated troubles for trailblazing in global digital audienc
Apple’s iOS 15 operating system is due to launch in a few weeks, and it comes with a bunch of mind-blowing new iPhone features that will beat Facebook. It comes after a years-long battle between the iPhone maker and Mark Zuckerberg
What does it take to be the leader of a new media business? We speak to the mind behind a 'Rotten Tomatoes for news' platform.
Forbes magazine, of the US, has agreed to go public via a merger with a special purpose acquisition company (SPAC) that values the legendary brand at $630m. The Forbes deal with Magnum Opus Acquisition, backed by L2 Capital, will
Article by Daniel Konstantinovic
The news: NBCUniversal announced Monday it is partnering with “a broad network of trusted partners” to create “a full suite of interoperable measurement solutions” in light of what it views as a failure of legacy meas
Channel 4 has launched All 4 Private Marketplace, a platform that will enable brands to buy digital advertising space around streaming service All 4 via a private programmatic auction.
The move means Channel 4 would be the first UK broadcaster to ena
by Katharine Kemp, UNSW
I spent last week studying the 26,000 words of privacy terms published by eBay and Amazon, trying to extract some straight answers, and comparing them to the privacy terms of other online marketplaces such as Kogan and Catch (
For as long as Dominic Mills can remember, adspend and GDP have gone up and down in sync together. But now it looks as though the link has broken, in a good way
It’s fair to say that the commentariat has worked itself up into a state o
The IAB is set to end a decade-long online measurement alliance with Nielsen for Ipsos and return to a consumer research panel, widely dissed by many online players but now making a comeback.
Salesforce is the latest tech giant to venture into video streaming with the launch of a new service aimed at business professionals called Salesforce+.
The term “Metaverse” was coined by science fiction writer Neal Stephenson in his 1992 novel “Snow Crash.” In “Snow Crash,” the Metaverse is a massively popular virtual world experienced in the first person by users equipped with augmented reality tec
Young people are significantly more likely to keep up with news using the internet, over TV and other sources, according to Ofcom’s annual news consumption report.
Nine in 10 younger people aged 16-24 (89%) follow news stories online, compared with
The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020.
Although there are many standa
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
