Tough new restrictions on combining user data for ad targeting and a total ban on processing the data of minors have become a lot more likely after a key parliamentary committee added important new clauses to the draft Digital Markets Act (DMA).
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This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.
In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant) discuss the importance of effective management and activation of publisher first-party data. Featuring additional insight from Ben Chivers, man
Revenue chief says addressable TV offers 'huge opportunity' to attract 'long tail' advertisers that traditionally invest in digital.
Addressable advertising is attracting new entrants to TV advertising and is viewed by ITV’s top brass as the broadcas
The first installment of the Marketer’s Toolkit 2022 provides analysis and insight into five key trends that will shape marketing strategies in the year ahead.
Backed by global data and expert insights, our 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.
Google launches new way for publishers to use first-party data to enhance targeted advertising
Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are wondering h
Moments of crisis lead to unexpected innovation. The Great Chicago Fire of 1871 led to the invention of the skyscraper in Chicago; the world’s cities would never look the same. World War II gave us radar and the atomic bomb, but also penicillin and t
News UK, one of the UK’s biggest news publishers and a wholly-owned subsidiary of Murdoch’s News Corp conglomerate, is launching News Live, a new standalone events business that will develop new live experiences as well as managing the media group’s
Improving the experience of our users is always a top priority at The Washington Post. With Google’s focus on user-centric performance metrics via new page experience signals called Core Web Vitals (CWV), we can better monitor and iterate on those ex
Now, nearly a year after the conclusion of the program, the early results suggest reason for optimism. After applying the insights it gleaned from its time in the GNI Subs Lab, the U.K.-based publisher has seen a 750% increase in monthly registration
Advertisers are ready to buy TV like they buy digital, says Dave Clark, general manager of Comcast-owned FreeWheel, on this week’s episode of AdExchanger Talks.
As digital-like capabilities rapidly come online in the TV space – like
Recent reporting suggests Facebook and CEO Mark Zuckerberg presented different versions of its policies in private and public.
The Wall Street Journal recently revealed that Facebook treats users’ posts differently depending on their wealth, privile
IAB Tech Lab, the digital advertising technical standards-setting body, announced today the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
In our culture, gamers are stereotyped as young, isolated, antisocial men. The popular imagination of a gamer is a teenage boy in his mom’s basement. [...] But there are 3.2 billion gamers in the world—nearly half the planet’s population—and the ster
Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday.
The Washington Post on Tuesday launched an ad network as part of its Zeus advertising technology business, executives told Axios. The network has been in the works for two years.
Federal Trade Commission chair Lina Khan signaled changes are on the way in how the agency scrutinizes acquisitions after revealing the results of a study of a decade's worth of Big Tech company deals that weren't reported to the agency.
Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.
As more of our lives are spent online, it’s becoming
The UK's information commissioner is to ask some of the most powerful countries in the world to join forces against cookie pop-ups online.
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
