By Paul McIntyre & Danielle Long
The near guru-status bestowed by many in adland and marketing on the advertising effectiveness work of British author and advisor Peter Field just thrust the emerging science of active and passive consumer attention t
On 9 July 2021, the Independent Regulators Group (Telecoms) and the European Platform of Regulatory Authorities (Audiovisual) organised a joint event entitled "Working together: Why does it matter?" for their respective members.
SCID (Shared Campaign Identifier) is a key that enables tracking campaigns across platforms. This post describes the technical details of SCID and the use within OpenRTB.
OpenRTB enables advertisers to run campaigns in t
HubSpot today revealed that the use of chatbots by UK marketers has more than doubled since 2020, with one in three marketers now using them to engage with their customers. The findings are part of a wider trend in the use of automation, accelerated
The DSA, which amends the e-Commerce Directive (2000/31/EC) will govern the responsibilities of digital platforms. Following the example set by the General Data Protection Regulation (GDPR), it will also apply to platforms established outside the EU
Digital firms with deep-rooted market power to be subject to mandatory code to drive up competition
Written by Emilee Bond
In today’s complex marketplace, it’s imperative for ad sales teams to be armed with the best market intel and advertiser insights at their fingertips. This data needs to be available without requiring analysis to price and buil
The publication “Media regulatory authorities and media pluralism” is a result of co-operation among media regulatory authorities from the Western Balkans.
Investors are increasingly eyeing the creator economy — the huge, largely unexplored market of providing digital tools to influencers and helping them run their businesses.
The venture capital firm SignalFire estimates that 50 million people around
Half of the money brands spend on online publishers is lost in the programmatic advertising supply chain and 15% cannot be attributed at all. This is according to a new study that is prompting yet another call for reform of a complex ecosystem that s
ISBA has launched the latest version of its Media Services Framework, three years after it last updated the charter. First launched in April 2016, the framework has been overhauled to represent the evolving media landscape, and the need for advertise
French service provider Bouygues Telecom has launched a segmented TV proposition including addressable advertising to its base of 1.5 million TV subscribers in partnership with broadcasters France Télévisions, M6 Group and TF1 Group.
2021 will be a year of profound and rapid digital change following the shock delivered by Covid-19. Lockdowns and other restrictions have broken old habits and created new ones, but it is only this year that we’ll discover how fundamental those chang
Brussels and the UK are planning to work more closely together on antitrust enforcement through sharing information and investigations, marking a rare bright spot in their post-Brexit relationship.
This has been an exceptional year, and keeping communications going across the UK has never been more important. There was significant focus from Ofcom, and the organisations we work with, on responding to the impact of the pandemic.
By Dan Levy
Vice President, Ads & Business Products
During my dozen years at Facebook, I have focused on our single mission: Building meaningful connections between people and businesses. To achieve it, we had to get a few big things right: First,
Trade Desk CEO Jeff Green discussed the digital ad buying software company’s move to launch Solimar, saying that the product was designed to help marketers do more with less in the age of connected TV.
The Dubai International Financial Centre unveiled new intellectual property rights regulations that came into effect on Monday as part of efforts to maintain a transparent legal and regulatory framework.
Disruption in the digital advertising ecosystem and the need for greater supply chain transparency continues to be problematic for advertisers. In response to the industry’s need for greater productivity, less wastage and a future-facing solution fo
Ofcom has today launched a programme of work to help inform our next steps on media plurality in the UK and ensuring that the regulatory framework for media plurality remains fit for the online world. We are seeking input from stakeholders on specifi
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
