It’s hard to go online these days without seeing someone yelling about the metaverse, whether in rapture or derision. Depending on whom you ask, it’s the inevitable future of the Internet or a billionaire’s flight of fancy; a gaming utopia, an “infin
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The EU’s digital chief Margrethe Vestager wants the future operation of the so-called metaverse to face more scrutiny, saying that plans to create an all-encompassing virtual reality environment pose new challenges for antitrust regulators.
Newspapers all over the country have been quietly filing antitrust lawsuits against Google and Facebook for the past year, alleging the two firms monopolized the digital ad market for revenue that would otherwise go to local news.
[...] we unpack the frothy M&A market. In 2021, 90 deals were struck across the ad tech struck – a more than 200% increase from the year before. Overall, deals increased 82%. So, what’s to come in 2022? LUMA predicts 10 more IPOs on the horizon, and
There is a lot of talk about the Metaverse these days. Much of the Metaverse is built on existing technologies and some is very novel. We have created an infographic outlining many of the key players in the Metaverse ecosystem.
The Tokyo District Court has ordered two advertising companies to pay damages to a cartoonist whose work was offered illegally on now-defunct pirate manga site, Mangamura. The Court found that by posting adverts on the site, the agencies assisted in
Following investigations, the CNIL noted that the websites facebook.com, google.fr and youtube.com do not make refusing cookies as easy as to accept them. It thus fines FACEBOOK 60 million euros and GOOGLE 150 million euros and orders them to comply
Australia has been punching way above its weight when it comes to tech regulation. Its showdown over news on Alphabet’s Google and Meta Platforms’ Facebook last year grabbed the world’s attention, forcing the two internet companies to back down from
Remember when the cookie age started? Guessing who really saw your ad was finally done. You no longer had to wonder whether you reached that specific target group or not. Targeted advertising lived up to its name. And now… well… what now?
Because the
Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were amon
2031 will be the acid test for the industry as Generation Z matures.
Marketers must change their presumptions about Gen Z from bullish activists pushing cancel culture to a sensible generation valuing safety and substance.
The BBC is spearheading a new more democratic and fair internet infrastructure where they just borrow our data to give us personalised content.
Last month it was revealed that the BBC has asked the Competition and Markets’ Authority (CMA) to look into Android TV, arguing that the technology could bolster Google’s own suite of products and provide the tech giant with too much control over com
There are numerous legal, practical and PR issues that brands need to consider before launching any NFT project, writes advertising lawyer Nick Breen.
Advertising technology research firm Lotame reports that Snap, Facebook, Twitter, and YouTube have lost a combined $9.85 billion thus far in the third and fourth quarters of the year. The new Apple privacy policy went into effect in late April, about
Broadcasters, publishers and other media companies will soon be asked to comment on the draft European Media Freedom Act that will “ensure the integrity and independence of the European media market,” EU internal market commissioner Thierry Breton sa
Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publ
The European media sector, through the voice of public and commercial broadcasters, radios and the press, acknowledges the General Approach adopted by the Council of the European Union on the Digital Markets Act (“DMA”). This step forward reflects th
The Commission has proposed today an ambitious reform of the digital space, a comprehensive set of new rules for all digital services, including social media, online market places, and other online platforms that operate in the European Union:…
