News

"Goal is to ensure a sustainable future of digital media for businesses and consumers

Governing group of industry leaders includes WFA alongside the 4A’s, ANA, IAB, IAB Tech Lab, NAI, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe,

"With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and

"Australian media will be able to bargain with Google and Facebook to quickly secure fair payment for news content if a draft mandatory code released by the ACCC today is adopted.

The draft code is aimed at addressing acute bargaining power imbalance

"Worldwide jurisdictions and particularly the EU and the US should formulate “common visions” on how best to regulate competition in the platform economy, the European Commission’s digital chief Margrethe Vestager has said.

A statement from Vestager

"BuzzFeed has long recommended products to its audience, earning a cut of the revenue when readers click the links in its articles and buy from the sites that actually sell the goods.

The digital publisher has now introduced a standalone website call

AliancePresse reports that the French and German publishers create a new collective management company to jointly negotiate, collect and distribute the neighbouring right created by the Copyright Directive.
"A year ago, France was the first country to

The guide of the UK Government Communication Service.

"In this guide we outline the key steps content producers, designers and community managers can take to create social media campaigns that meet the standards of accessibility required from governm

"Despite the coronavirus pandemic wreaking havoc across a range of sectors in the European single market, the bloc’s economic recovery can be aided by making the most of new markets that will emerge in the startup ecosystem, says European lawmaker Ev

"Google, Amazon and Qualcomm finance a George Mason University institute teaching a hands-off approach to antitrust regulators and judges.

A year ago, antitrust officials from Australia, Brazil, China, Japan and eight other countries enjoyed $110-a-p

In a time of budget cuts, interactions between CFOs and CMOs across many companies often resemble conversations on a marriage counsellor’s couch. Marketers are from Venus, finance people are from Mars. Marketers feel misunderstood and underappreciate

Brad Adgate's article reports that this month, Nielsen made two decisions regarding measuring out-of-home (OOH) TV viewing and adding it to traditional in-home TV viewing.

The audience measurement company had first announced in September 2019 that th

"European data watchdogs have issued updated guidance in the wake of last week’s landmark ruling striking down a flagship transatlantic data transfer mechanism called Privacy Shield.

In an FAQ on the Schrems II judgement, the European Data Protection

The former WPP boss on the economy, Facebook and why his S4 Capital is growing despite the coronavirus crisis

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The New York Times Company has agreed to buy Serial Productions, the company behind the hit podcast “Serial,” The Times said on Wednesday, in the paper’s latest move to broaden its digital journalism.

The arrangement will allow Serial Productions to

"Twitch has gradually become a key place to watch live sports and content over the past year, and Amazon is now acknowledging its push for sports dominance with the launch of a sports category on Twitch. The standalone sports category will include st

Key points reported by CNBC:

"Republicans have called on Twitter CEO Jack Dorsey to testify at the upcoming antitrust hearing featuring CEOs of Amazon, Apple, Facebook and Google, Rep. Jim Jordan, R-Ohio, told Democratic leadership on Wednesday.
The

"Amazon spent a record $4.38 million on lobbying during the second quarter, according to a spokeswoman, as the e-commerce giant faced increasing antitrust scrutiny in Washington and the challenges of delivering goods to Americans stuck at home during

LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020.

Magnite unifies Rubicon Project’s expertise as a scaled

CNBC reports:

"Google next month will begin preventing content about health crises that contradicts scientific consensus from running ads through its platforms.
The company already prohibits ad and publisher content that makes harmful claims about d

TechCrunch reported: "Twitter has said that there is “no evidence” that attackers obtained user account passwords after its security breach on Wednesday, which forced the company to lock down user accounts to prevent verified users from tweeting.

In