Australia has been punching way above its weight when it comes to tech regulation. Its showdown over news on Alphabet’s Google and Meta Platforms’ Facebook last year grabbed the world’s attention, forcing the two internet companies to back down from

Remember when the cookie age started? Guessing who really saw your ad was finally done. You no longer had to wonder whether you reached that specific target group or not. Targeted advertising lived up to its name. And now… well… what now?

Because the

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Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were amon

2031 will be the acid test for the industry as Generation Z matures.

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Marketers must change their presumptions about Gen Z from bullish activists pushing cancel culture to a sensible generation valuing safety and substance.

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The BBC is spearheading a new more democratic and fair internet infrastructure where they just borrow our data to give us personalised content.

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Last month it was revealed that the BBC has asked the Competition and Markets’ Authority (CMA) to look into Android TV, arguing that the technology could bolster Google’s own suite of products and provide the tech giant with too much control over com

There are numerous legal, practical and PR issues that brands need to consider before launching any NFT project, writes advertising lawyer Nick Breen.

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Advertising technology research firm Lotame reports that Snap, Facebook, Twitter, and YouTube have lost a combined $9.85 billion thus far in the third and fourth quarters of the year. The new Apple privacy policy went into effect in late April, about

Broadcasters, publishers and other media companies will soon be asked to comment on the draft European Media Freedom Act that will “ensure the integrity and independence of the European media market,” EU internal market commissioner Thierry Breton sa

Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publ

The European media sector, through the voice of public and commercial broadcasters, radios and the press, acknowledges the General Approach adopted by the Council of the European Union on the Digital Markets Act (“DMA”). This step forward reflects th

Tough new restrictions on combining user data for ad targeting and a total ban on processing the data of minors have become a lot more likely after a key parliamentary committee added important new clauses to the draft Digital Markets Act (DMA).

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This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.

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In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant) discuss the importance of effective management and activation of publisher first-party data. Featuring additional insight from Ben Chivers, man

Revenue chief says addressable TV offers 'huge opportunity' to attract 'long tail' advertisers that traditionally invest in digital.

Addressable advertising is attracting new entrants to TV advertising and is viewed by ITV’s top brass as the broadcas

The first installment of the Marketer’s Toolkit 2022 provides analysis and insight into five key trends that will shape marketing strategies in the year ahead.

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Backed by global data and expert insights, our 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.

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Carolyn Lyden

Google launches new way for publishers to use first-party data to enhance targeted advertising

Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are wondering h