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What does the global public expect for 2021?

  • Impact of Covid-19 continues
  • United global concern for the environment.
  • Will the way we live our lives change?
  • Still, after a terrible year, there are hopes that 2021 will be better

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A surge in late digital bookings delivered a 2% increase in year-on-year ad spend for December 2020. 

The resut comes after an 8.3% year-on-year rise in November, as measured by SMI (Standard Media Index), breaking a 26 month run of negative results.

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